Commercial · 2026
Aqua Carpatica — Mandarin
To launch its new mandarin flavour, AQUA Carpatica Flavours took on a famous person whose name has become synonymous with orange, without ever naming him. The star of the film is a mandarin with an unmistakable hairstyle, set against the brand's own simple promise: natural mineral water, real fruit and a touch of organic agave.
Commissioned by Cohn & Jansen, StaticVFX produced the whole commercial in CG, from the character and its animation to FX simulation, rendering and final delivery.
Without any paid promotion, the film spread organically on X, Reddit, Instagram and TikTok and was picked up by the press at home and abroad. It was ranked first in the TOP ADC*RO for September 2026, the Art Directors Club of Romania's monthly selection of the best creative work.
Who made it
Credits
Brief
- Launch the new AQUA Carpatica Flavours mandarin with a film that takes on the category's best-known "orange" rival without ever naming him
Trivia
- Ranked 1st in the TOP ADC*RO for September 2026 with the campaign "Let's Make Orange Great Again"
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